The 100,000 Girls campaign is the largest population-scale movement-screening initiative ever launched for youth female athletes. The story is bigger than any single screen.
Seen. Strong. is the public face of a 2026 mission: deliver a free, phone-based movement screen to 100,000 girls between the ages of 11 and 22 during the FIFA Women's World Cup window. It is operated by Better Athlete and informed by twenty-five years of assessment-first training methodology. The data the campaign produces will inform the science, the screening protocols, and the prevention infrastructure for youth athletics for the next decade.
ACL injury rates among young female athletes have risen 26 percent since 2007. One in five youth coaches has watched an athlete on their team go down. The Women's World Cup year is the largest cultural moment ever assembled for the female athlete. The infrastructure to act on what we already know exists; the will to deploy it does. This is the deployment.
Free. Phone-based. Population-scale. Triage-oriented, not diagnostic. Designed for the families and clinicians who are already working with these athletes — not as a replacement, but as a connective layer.
Girls screened during the 2026 campaign window. Geographic ramp: Brooklyn to every borough to every state.
Phone-based capture. No clinic visit. No equipment. Athlete completes on her own device.
Each athlete receives a tier (Green / Yellow / Orange / Red / Critical) with a clear next step.
Sponsor-funded for the entire campaign window. No paywall. No gating.
Direct links to materials journalists can use. Updated as the campaign progresses.
Coalition partners and clinical advisors are available for separate interviews on request, where the conversation is mission-aligned.
Some angles where the Seen. Strong. campaign brings new information to a story:
For interviews, briefings, embargo requests, or rapid response:
Response within 24 hours during the campaign window. For urgent same-day requests, mark the subject line URGENT.