Seen. Strong.TM 100,000 Girls

Seen.
Strong.

She knows her body. Her body has been talking for months. Seen. Strong. is the campaign that helps her parents, her coach, and her doctor listen — so the decisions about her body get made in the light.

13
Girls in the pilot cohort
of 100,000
Campaign goal · World Cup window

Live count updates as the campaign opens. Pilot cohort number reflects manually validated screens to date.

Why this campaign exists

Thousands of girls are getting hurt. Most of these injuries could be prevented. None of them can be prevented in the dark.

Every year, tens of thousands of young female athletes tear an ACL. The injury ends their season, often interrupts their school career, sometimes ends their relationship with sport entirely. The pain is private. The aftermath is not.

And most of these injuries are not unlucky. The body sends signals months before it breaks — asymmetries, overload, mechanics that quietly drift out of tolerance. The patterns are visible. They are measurable. They are modifiable. The only reason the injury happens anyway is that nobody is looking.

Seen. Strong. is about making her visible. Making her pain, and her needs, a priority — not a footnote in someone else's plan. Putting the data in her hands so she can see what her body is telling her, and make the decisions that come from sight rather than guesswork.

The thesis

You cannot train what you don't measure.

It is a simple scientific fact. Without the data, there is no way to measure risk. No way to measure progress. No way to measure improvement. No common language between the athlete, the coach, the parent, the trainer, the physical therapist.

The conventional answers to this epidemic — prescribe neuromuscular training to every child, train every coach in proper warm-up technique — are not wrong, but they are not going to happen. They have not happened in twenty years of trying. They miss the point, which is upstream of all of them.

Data is the first step in being seen. With it in her hands, she can begin the process of better decisions. Move with strength toward injury prevention. Move with strength toward performance. Move with the people around her — coach, parent, trainer, provider — pointing in the same direction because they are finally looking at the same picture.

That is the Better Athlete promise. We are the glue that connects her to herself, and to the stakeholders around her — parents, coaches, athletic directors, club managers, heads of school, club founders — so the decisions about her body are made in the light.
The scope

The numbers behind the story.

Context for the work, not the reason for it.

250K
ACL tears per year in the United States, across youth and adult sports.
2–8×
The risk multiplier for female athletes compared to males in the same sport.
70%
Of youth coaches report they have not been trained in injury-risk movement screening.

Neuromuscular and movement-quality programs reduce the rate of these injuries by up to 61 percent in published studies. The reason it has not moved at the population level is not that the science is missing. It is that the screening is missing — and without the screen, the rest of the system cannot act.

How it works

Three steps. Ten minutes. On her phone.

1

Sign up

Parent fills out a short consent form. Your daughter receives a link to her secure screening on her phone.

2

Record

Two to four guided movements, captured on her phone camera. The on-screen prompts walk her through it. About 5 to 10 minutes.

3

Receive results

A clear, parent-friendly report. A movement-quality score, the patterns that matter, and a free prevention program — whatever the result.

See the full process
What this is: a screening tool that identifies movement patterns associated with elevated injury risk. What this is not: a diagnosis. A clinical evaluation by a sports medicine provider is the appropriate next step when results indicate it.
Backed by evidence

This work stands on twenty years of research.

Phone-based movement analysis is built on established biomechanical screening protocols (Hewett 2005, Padua 2015) and validated neuromuscular training programs (Sugimoto 2015, BJSM 2025 systematic review).

Neuromuscular training reduces ACL injuries in female youth athletes by up to 61 percent.

The bodies of work we build on

Seen. Strong. is operated by Better Athlete and informed by the published work, frameworks, and public health priorities of the institutions below. Coalition membership in application; named partnerships will be announced as they are formalized.

National ACL Injury Coalition · in application
Aspen Institute · Project Play · aligned with
U.S. Soccer · Recognize to Recover · aligned with
Hospital for Special Surgery · research informs the work
NWSL network · captain conversations in progress
Clinton Foundation · Too Small to Fail · thematically aligned
Read the full evidence brief
Get involved

Four ways to move this forward.

Every screened girl gets a free prevention program. Every dollar raised funds a screened girl. Every partner expands the field of view.

Campaign journal

How we got here. Where we go next.

June 11, 2026

Campaign launches alongside the FIFA World Cup

100,000 Girls launches alongside the world's largest stage for women's soccer. The screening window opens. The field of view expands.

May 2026

The field is converging

The Aspen Institute's Project Play, Hospital for Special Surgery, and U.S. Soccer have each, independently, made female-athlete injury prevention a public priority in 2025–2026. Seen. Strong. is built to align with that work — not to claim it.

First cohort

Thirteen athletes screened

The first thirteen athletes complete the protocol — the seed of the live counter you see above.

Seen. Strong. This is my body.

The affirmation we leave with every girl who screens